Orchard Supply Hardware Opens Transformed Store in Pismo Beach,
Saturday, Nov. 10, 2012
Doors open at 7 am: "chain cutting" lets thousands of shoppers in
Orchard Supply Hardware formally opens two completely transformed stores in San Jose, featuring its innovative store layout and amazing Grand Re-Opening prizes and gifts to the first 1000 shoppers.
Thousands of OSH fans will line up before dawn, with coffee and provisions, to be among the first ones through the door.
Saturday, November 10, 2012
- 3 am onwards - the line begins to form as stalwart OSH fans settle in to wait for the doors to open and to claim their Grand Opening swag
- 7 am - The ceremonial chain-cutting with bolt cutters,
WHERE:Pismo Beach Store - 825 Oak Park Road
- With Orchard CEO Mark Baker
- SLO County Supervisor Adam Hill
- Pismo Beach City Council Member Ted Ehring
OSH was founded in San Jose in 1931 and has 89 stores throughout California.
SAN JOSE, Calif.—November 1, 2012 - Orchard Supply Hardware adds another milestone to its expansion and store transformation process with the Grand Re-Opening of its Pismo Beach, California store, on Saturday, November 10, 2012, featuring its innovative and highly successful neighborhood store format. Although the Pismo Beach store (825 Oak Park Road) has been operational since its opening in 1994, the transformation of the store inside and out is so dramatic that Orchard executives and Pismo Beach officials view this re-launch as a new store opening.
“Having already had a sneak peak, I know the new store design is welcoming and fresh. It really adds a lot to this already popular shopping center,” says Mayor Shelly Higginbotham, who had the opportunity to visit the remodeled store before its reopening. “The investment Orchard has put into the city of Pismo Beach is very tangible and the entire community appreciates it.”
The Pismo store now features expanded selling space, a new color scheme and enhanced directional and how-to signage throughout, and an upgraded nursery that gives customers direct access to and from the parking lot. The remodeled store-front features a peaked facade that enhances the aesthetics of the bustling Pismo Beach shopping center.
Andrew Hill, San Luis Obispo Supervisor for District Three adds, “"I'm excited to see this very important anchor store enhance home improvement opportunities for South County residents.”
The Grand Re-Opening of the store will take place with the ceremonial “cutting of the chain” with bolt-cutters at 7 am on Saturday, November 10. It is anticipated that hundreds of eager shoppers will begin lining up well before dawn, to be among the first 200 customers to receive a $25 cash card, or the first 1,000, who get a handy OSH bucket and other goodies.
"Orchard is very proud of having brought a completely new shopping experience into the home-and-garden retail space," said Orchard President and CEO, Mark Baker. "We invested a lot of time and expertise in learning about what our customers want and what transformations create the biggest impact for our neighborhood stores. Because it has proved to be so successful for us, we are all totally committed to spreading this format throughout our network."
Growth and Transformations
The new stores that Orchard is opening and the existing locations it is upgrading are designed to position the company in the “white space” between small, independently owned hardware stores and big box home-improvement stores. By the end of 2012, Orchard plans to have 12 stores in California operating in its new, productive neighborhood store format.
With more than 80 years of experience serving California’s customers, Orchard’s new store format is focused on building relationships and giving customers a pleasant and productive shopping experience. The new design was piloted at Orchard’s San Jose Princeton Plaza store, which opened in September 2011. The Princeton Plaza location is one of Orchard’s most successful stores; customers love the enhanced shopping experience and the store has proven to be highly productive.
Just last month, Orchard opened one brand new store and re-launched three others that have been completely remodeled. These new-format stores have gained media attention as well as attention from customers. Sales have noticeably increased and the company continues making progress towards transforming its other store locations.
On the heels of its new store design’s success, Orchard plans to expand even farther in California and break new territory with the opening of stores in Portland, Oregon.
Features of the New Design
The new layout is based on a race-track configuration, which maximizes traffic flow and helps the customer find items quickly. The store also features an expanded and centralized customer-service area referred to as the “Workbench,” where customers get assistance with basic hardware needs such as tool and knife sharpening, rescreening, lock rekeying, pipe threading, and cutting just the size of pipe, conduit, chain, cable or rope you need.
Additionally, an enlarged "Painted Spaces" area highlights Orchard’s expansive, high quality Benjamin Moore™ paint selection and a spacious indoor/outdoor nursery and garden supply area that offers direct access from the parking lot. The redesigned stores also feature a distinctive new interior look, which is warm, functional and colorful, and reflects the company’s deep California and agricultural roots.
An important innovation in the new format is the attention Orchard’s creative team has directed towards making women shoppers more comfortable. Orchard’s new format directly relates to women with home maintenance projects or interior décor upgrades as well as both casual and dedicated gardeners.
What will not be changing is the company’s approach to customer service, exemplified by store manager Greg Madrigal, who has been with Orchard for more than 25 years. Madrigal originally opened the Pismo Beach store in 1994 and is back to lead the staff of the newly transformed store. Orchard believes shoppers desire knowledgeable, supportive sales staff for their home repair, paint and gardening projects, and the company invests in sales associates with extensive expertise and the desire to help. Mark Baker refers to store managers as the CEOs of their stores, and empowers them to make decisions to enhance the shopping environment and customer service experience.
Orchard Supply Hardware Stores Corporation is a neighborhood hardware and garden store focused on paint, repair and the backyard. Founded as a purchasing cooperative in San Jose in 1931, today the stores average 44,000 square feet of enclosed retail space and 8,000 square feet of exterior nursery and garden space, carrying a broad assortment of merchandise for repair, maintenance and improvement needs for the home and backyard. As of October 2012, the Company has 89 stores in California. For more information, visit http://www.osh.com.